The Fourth Floor Featured Member Susan Sierota

Featured Member

Susan Sierota

Executive Coach, Board Member & Founder/CEO

ABOUT: Susan is a 2X venture-backed founder and previous CEO with 20+ years of executive coaching experience, having coached leaders from seed through IPO. When Susan isn’t coaching executives, she functions as a board member, advisor, and LP Investor. Susan’s leadership experience and strategic abilities are vast and varied as she has led companies across every different stage of growth and several different Industries. As the Founder and CEO of Waggit, Susan completed a successful exit for the IoT consumer hardware product and b2b SaaS data platform that will forever change pet health. Susan also Founded Kasasa, a B2B SaaS suite of banking products and the first and only consumer facing national brand established in the community-banking marketplace that is still thriving today. Before exiting, Susan grew Kasasa to +$500M and the company was recognized as Austin’s best place to work every year. Prior to her startups, Susan was head of growth at Peet’s Coffee and expanded the business nationally. At Coors, she turned-around Coors Light from a decline into steady share growth delivering $2B in annual revenue and surpassing Miller Light for the #2 share beer with work that was recognized as best-in-class by the Wall Street Journal. Susan also grew several brands and launched new categories during her 8 years in Brand Management at Procter & Gamble.

GIVE: 1) Here to provide a sounding board to Fourth Floor members.  Examples of areas of expertise include funding strategy, culture, business strategy, board and team leadership, go-to-market, scaling, brand, and community. 2) Happy to open my network when relevant!  

GET: 1) Always open to introductions to great leaders who desire a coach who believe both that they cannot create an awesome customer experience without having an amazing employee experience; that they need to create value beyond revenue to build a sustaining business. 2) Looking to expand my board service to larger ($50M+) high-growth companies that match my more detailed criteria that I am always happy to  share! 

FAVORITE QUOTE: “The Power of the Pack is the Wolf and the Power of the Wolf is the Pack.”  

FUN FACT: I am a high school dropout. A few years later, I did get a GED and then a masters degree.

DREAM INTRO: I would LOVE to get an introduction to Karen Lynch, CEO, CVS Health and  Julie Sweet, Chairman and CEO, Accenture.  Both of these incredible women are making such amazing moves doing well by doing good. 

We're Rebranding!

Thanks to you, we’ve outgrown the Floor and become an Effect.

Our new name?

The Fourth Effect

Stay tuned!

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