The Fourth Floor Featured Member Adriana Vazquez

Featured Member

Adriana Catalina Vázquez Ortiz

Co-Founder at Lilu

ABOUT: Adriana holds a Masters in Integrated Product Design from UPenn and a BSc from MIT in Mathematics and Computer Science. She and her co-founder are YC and NSF I-Corps fellows and their patent was recognized as Philadelphia’s invention of the year in 2019. She was named one of the top 30 Femtech Healthcare Influencers in 2019 and has won awards such as the SheKnows BlogHer competition (2019) and the AlphaLabGear Hardware cup (2018). She has represented Lilu at SXSW, and TechCrunch Battlefield, and the Anita.B Org 2020 PitcHer where they took audience choice award. In her spare time Adriana loves to run, cycle and attempting to snowboard. She is from Mexico City and lives in NYC with her husband, and a very furry cat.

GIVE: Would love to grab a coffee or virtual coffee to chat about product design, customer discovery, user research, manufacturing overseas, setting up and running a crowdfunding campaign, fundraising for a  women’s health-tech startup. Happy to give pitch and pitch deck feedback.

GET: Intros to decision makers at maternity focused e-commerce brands for partnerships and collaborations.. And follow us on social media @wearlilu 

NEWS: We recently got awarded an NSF SBIR Phase I award to further develop our technology to support moms reach their breastfeeding goals and we’re super excited. We also got backed by AdAstra Ventures, a women-led venture group. And we’re launching two new sizes for our massaging pumping bra, L and XL, which is the #1 request we get on our website.  


FUN FACT: I am training for the NYC triathlon in July and super excited! First signed up in 2019 but it got canceled due to a heat wave, then 2020 we all know what happened, so 3rd time is the charm! 

We're Rebranding!

Thanks to you, we’ve outgrown the Floor and become an Effect.

Our new name?

The Fourth Effect

Stay tuned!

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